11 خطوات لتسويق الفيديو
Be Visible, Be Heard - 11 Steps to Video Marketing
With the high cost and individual distribution of television, until recently, video marketing was standardized; A 30-second ad that was cute or funny in an attempt to promote your product or service. Millions are spent on commercials each year, including writers to compose great scripts, actors to communicate the idea, directors to turn the idea into reality, etc. Sometimes the hard work and money spent pays off, but other times the audience isn't impressed (and you end up with a commercial that's less than viral).
You can have effective video to reach your target audience within a surprisingly reasonable budget. The new era of digital marketing is all about storytelling - explainer videos are perfect for that.
So how do you tell your story? With so many videos now struggling to get the most views, brands and marketers need to come up with new ideas to make their videos stand out from the competition. It's not easy to create an engaging explainer video, but by following these simple steps, you will be able to keep your audience interested while reaching a wider demographic at the same time.
Here are 11 proven ingredients to effectively tell your story:
1. What are your marketing goals and who are you trying to reach?
These questions apply to any marketing initiative, but for video, these questions will determine the type of video you want to create:
Are you looking to increase sales by targeting millennials? He promoted a lifestyle, meaning, and an escape from reality that can give them goosebumps.
Are you looking to educate existing customers on how to use your product? Create their emotional connection to the product, which helps you build trust.
Whatever the goals, be sure to think about them first; Video produced without a goal in mind makes measuring ROI more difficult.
2. What story does your work tell?
While you don't need to reproduce "The Epic Split," there should be some sort of narrative arc for your video.
It can be as simple as a tour of your facility where you make your product or as complex as the vampire musical you've always wanted to make. What matters is that the video needs a beginning, middle and end.
3. Show, don't explain
Ironically, one of the worst things you can do with a demo video is the actual explanation. Many people misjudge this medium and think that all they need is one person standing in front of the camera talking. Just as if you were making a feature film, the goal is to show, not tell. Instead of having one person explaining everything through video, it is better to have someone explain what they are talking about. If you are trying to explain how a product works, a demo video is one of the most effective ways to show how good your product is.
4. If you can, use real reflexes
Often, with explainer videos, actors used to appear as general members of the audience. This is something alarmingly easy to spot, which is why it's best to use real reflexes. If you are considering using real people in your appearance, it is always best to use as many as possible and over a wide demographic. This way, you will be able to make it clear that your product is right for everyone.
5. What do you want people to do? What is your call to action?
So I love your video viewer. What now? You need to provide a clear action to them at the end of your video, as well as in the text surrounding it (for example, the description section on YouTube). If you would like them to sign up for our email newsletter, let them know. If you want them to post the video to Facebook to share with their friends, let them know.
6. Do you think we're done? Improve your video.
Although there are many different ways to optimize your video to get to the details in this blog post, video is an ideal way to take advantage of search engine optimization and social media. There are techniques and strategies that include keyword research and video sitemaps. To learn more about video optimization and SEO, check out our YouTube SEO guide.
7. Use of social media
When you're posting your video online, it's always important to spread the word through social media. Rather than stating that it is a demonstration video, it is often helpful to mention the nature of the demonstration. Also, be sure to use hashtags and mentions to increase the number of people who share the link.
8. Don't make ads
Nowadays, the public installs ad blockers on their PC and skips all possible ads. They don't want to feel as if they have been sold because they are going to move on.
Make sure to create a compelling story. You want to keep viewers following by indirectly selling your brand and company. Viewers want to see stories, not ads.
9. Make a supplement
Don't stop at just one video. To keep viewers engaged, create short, continuous videos so viewers want to come back to your channel to watch more. Creating sequels will allow you to make your brand more familiar to the viewer.
10. Communicate with comments
After posting a video, pay attention to viewers' comments. This will help you determine how successful the video is, what works and what doesn't.
You must think and act on the viewers' debate. The brand - Old Spice saw a huge rise in their views after they customized their videos based on the questions submitted by the viewer. Their favorite viral video - "Smell Like A Man, Man" is still being shown today.
11. Never restrict access
Launch your viral campaign without any barriers.
Viewers do not want to sign up to watch a video. It takes a long time and will only discourage the viewer from watching the video. People don't want to work hard to watch a short video.
last thoughts
With the right video marketing strategy, you can convince visitors to buy your product or service. We are visual creatures. To hit rock bottom and attract that interaction (which ultimately leads to sales), take the time to research how your brand relates to a strong story. The audience is smarter than ever today but also more passionate about the people and products they connect with. When you make an honest connection, you create a new customer. So think about the stories and experiences your company wants to share. Chances are there is an effective and engaging video out there just ready!